Services

Websites don’t need to cost $4,000 or take a year to build. If you’re a small business owner who wants to give your business an effective and useful presence on the internet, this is the place to start. 

Give your customers the basics: who you are, what you do, how to contact you, where they can find you, and why they should do business with you. 

Beyond that, anything is possible. You can always add more later, but those are the basics customers will be looking for when deciding whether or not to do business with you. Most of the time, this can be done with a single, clean webpage. 

However, it needs to be a webpage that not only works well, but looks good. Is your website responsive? Does it adjust to fit smaller device screens? Are the photos blurry? Is everything spelled correctly with proper grammar? Is the design clean and pleasing to the eye? Does it project “security”?

Your website is your silent salesman working for you 24 hours a day. It’s worth getting it done right, in terms of both form and function, so your site is attracting customers and projecting a professionalism that they will want to do business with. 

All businesses need effective ways to manage customer, inventory, and employee data. Several apps and software programs are available for this purpose, but they don’t always meet your business’ specific information needs. When that happens, you can recommend that the software developer make changes and hope they eventually get to them or you can choose to look for another program. Custom databases eliminate this problem. 

With FileMaker Pro databases, you can have your own custom database that works exactly the way you want it to. When your needs change, the database can change along with them. 

These databases can also be accessed on your computer or through the browser on your phone or tablet, so that you always have easy access to your data. Information from Excel can also be imported, so that you no longer have to manage large amounts of data in spreadsheets. 

Uses For Custom Databases:

Videos are the perfect tool for educating, entertaining, and informing. Incorporating them into your website is a great way to build interest in and engagement with your customers. Use them to sell your expertise, simplify complex concepts, demonstrate the benefits of products, connect with your customers on a personal level, and more. Keep videos short and concise. They can be hosted on your website or social media accounts and used to direct viewers where you want them to go for longer content.

Every word you share with your audience is a reflection of who you are. Whether that audience is reached digitally or in print, make sure your words capture your true spirit and voice, be it lighthearted whimsy or professionalism.  

Professional writing services available for print and digital media, specializing in small business marketing materials such as: website content and copywriting, email blasts, product descriptions, blog posts, social media posts, and more.

Ark Business Services • P.O. Box 384 Westville, NJ 08093 • 609-608-0757 • info@arkbusinessservices.com