Be Sure To Add This Basic Info To Your Business Website
Developing an effective business website is both an art and a science. It requires the right combination of compelling visuals, informative copy, and intuitive navigation. But what types of information should you include to create a useful business website? Here are some of the key elements that should be available on every business website.
Contact Information
Your customers want to know who they can talk to if they have any problems or questions about their order or service. Make sure you have clear contact information on every page of your site so people can get in touch with you easily. This could be an email address, telephone number, or even social media accounts. If customers are not able to reach you easily before doing business with you, it gives the impression that they may also not be able to reach you if there is a problem later. Companies that only allow potential customers to contact them through online forms can also appear to be fraudulent, fly-by-night operations that could disappear once they have the customer’s money in hand. If a visitor wants to schedule an appointment, talk to someone in person, or send an email, they should be able to do so without having to leave the site or wait several days for a form to be processed.
Hours of Operation
In addition to contact information, it’s helpful to include hours of operation, particularly if you have a brick-and-mortar location. This information lets customers know when they can expect to deal with a live person. It also helps them plan trips to your location at a convenient time for them. Be sure to specify any days or times when you are closed so that customers don’t become frustrated by trying to connect with you during those times.
Products / Services
List all of your products, services, or both on your website so that potential customers can see what you have to offer. If you have multiple product lines or services, organize them by category (i.e., product type). It’s also a great idea to add videos explaining services or demonstrating products and their features to increase engagement with potential customers and the usefulness of your website.
Pricing Information
Pricing is one of the most important reasons why a customer is likely to visit your website. By featuring current pricing, you can help them make a purchasing decision and eliminate the need for time-consuming customer service phone calls where you or your staff are providing this information. In some industries where prices fluctuate regularly or are impacted by factors that require more detailed information to provide accurate estimates, it’s a good idea to leave pricing off your website, especially if you’re not able to keep it up-to-date. But if your product or service has more stable prices, it’s a good idea to include them to save yourself and your customer time by letting them know upfront if you are in their price range. You can also consider adding a “starting at” price to attract the attention of potential customers while giving yourself some flexibility for higher-priced options.
Map / Directions
If you have a physical location that your customers will be dealing with or visiting in any way while doing business with you, it’s vital to list your business address on your website. Having a physical location can help to give your business credibility and reassure customers that you won’t disappear overnight. It’s also helpful to include directions or a link to online maps where they can see the best way to navigate to your location.
About Us / Mission Statement
Having an “About Us” page or mission statement on a business website is essential for building trust and credibility with your customers. It gives potential customers a chance to learn more about who you are, what you do, and why you do it. It also helps to differentiate your business from the competition and create an emotional connection with your audience. Provide information about your company and its history. The About Us section could also include information about the founders and their backgrounds.
A mission statement should be concise but also provide enough information to give readers a clear idea of what your company stands for and what it hopes to accomplish in the future. Having this information on your website will help customers understand why they should choose your business over others based on the company’s values and goals.
Accreditations, Certifications & Licenses
These elements help lend credibility to your business and, in some cases, are required by state law to appear on your marketing materials.
Social Media Links
Include social media links so visitors can follow you on Facebook, Twitter, LinkedIn, Rumble, etc., as well as share content they like from your site with their friends!
Testimonials
Testimonials are one of the most effective ways of convincing people that other people trust you enough to do business with you.
Blog
Include a blog where you can post content related to your industry and product offerings. Blogs are great because they allow visitors to engage with you on a more personal level. Additionally, blog posts can be used to offer helpful advice and tips for customers, allowing them to feel informed about the services or products being offered. Having blog posts as part of a business website can also help to create trust with potential customers, assuring them that the company is knowledgeable and helpful.
Conclusion
To sum up, crafting the perfect business website requires a combination of visuals, copy, and navigation that capture the attention of visitors and lead them to take action. Crucial pieces of information to include on your website are your mission statement, contact details, directions, customer testimonials, services or products offered, pricing information, social media links, and a blog. With the right strategy in place, you can create a website that is both visually appealing and jam-packed with relevant information customers are looking for. It is important to keep these elements updated and consistent with your brand.
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